Opportunity Lessons from the Great Depression?
J. Douglas Edwards went looking for work in the bottom of the Great Depression and took the only kind of work he could find---Sales Work!
His first job was with a traveling sales crew. The system was easy to understand.
"If you didn't sell that day, you didn't eat that day," said Douglas. He sold personal stationery to school teachers and secretaries. They, the teachers and secretaries, were making about four dollars a week and the stationery was valued at $ 3.75.
"That was a tough sell!" he reported. "We closed sales because it was the only way we could survive."
Eventually Douglas met a fellow who asked him if he knew everything he needed to know about sales and Douglas had enough sense to admit that he didn't. He got involved for the first time with a formal sales presentation in a situation that forced him to learn how to sell. In three months, Douglas was a marketing executive with that firm, and then J. Edward Douglas had the good fortune to meet a man named Bob Barber. Barber was a sales genius, a super pro, and Douglas said, "I owe my foundation in the profession of selling to him."
J. Edward Douglas went on to a very distinguished career in sales, sales training, and sales consulting, and eventually retired a wealthy man.
Notes from: How to Master the Art of Selling by Tom Hopkins
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